“Hey Siri What is the Future of Voice Search?”

With the growth of mobile, phone voice search is growing fast. The increase of usage on Siri, Cortana, Alexa and the Google assistance, voice search is going to impact the industry in a big way.

The unique aspect about the future is that it is always unpredictable and we can only made guesses of what will happen in the next years to come. But according to current trends Voice Search will be one of the big break through in the upcoming years. The voice search devices like Alexa and Google play are becoming more popular with every year. They provide a flexibility of what the users can do only by using the commands of their voice. For example you can be comfortable in bed and you can ask Alexa to turn off the lights so you don’t have to get up.

The voice search solves many small inconveniences that we have in our daily lives and we even ask ourselves how we have lived without it until now.

A result of that will be long search queries – What that means is that instead of typing few key words into Google, people will be saying complete statements or asking complete questions. With voice search it is also more likely to be local where people are going to be looking for something in their local area.

Tips for companies

Have a mobile optimized website. Have your search campaign include more broad match keywords. And the reason behind that is that people will be asking search engines questions and statements in a number of different ways where you would want to include all the questions of Who, What, When and How. Another important aspect for the business is to be listed on Google and Yelp because most time people will ignore your website go directly to the reviews.

As artificial intelligence and technology is becoming stronger every single day. So we can expect the intelligent assistants to start to predict answers even before we ask them. If we add that to the internet of things we will be able to control our environment entirely through voice. The voice search is here to stay but we have to ask ourselves if we are ready to adapt.