David Meerman Scott is well renowned internationally for sales and marketing strategies. Apart for his marketing career he has book publications including The New Rules of Sales and Services, Marketing the Moon, Newsjacking and more that sold thousands of copies in over 40 countries. Scott recommends his books for any professional who wants to grow their business. He has also spoken to 40 countries on all seven continents in variety of audiences, firms and organizations. In addition to writing books, the author also writes blog that he updates weekly, where he talks about the most current issues on different topics including how to increase the traffic on your website and the latest trends in the technology.
One of his inspirations to write the New Rules of Marketing & PR was the 45th presidential election of Donald Trump and especially how the president spoke directly to the people by using a free social media platform like Tweeter. How President Trump ran his presidential campaign based on the internet platforms and used short messages with the most important points to spread his message. As a reader of this book I was intrigued by the introduction especially when this is something that is included in our every day lives.
Тhe writing style of this book is very condensed and write to the point.
Five takeaways that would help fellow students
- The difference between traditional and new advertising – Scott discusses how the traditional advertising including television commercials, advertisements in the magazines, posters when driving down the highway are not as effective anymore and the companies should concentrate more on targeted audiences.
- Marketing – Scott makes an important point that we need to use smart marketing that includes concentrating on a specific niche in the market and target individual audiences that have the specific needs.
- The importance of Social Media – Using Facebook, Twitter, LinkedIn and Instagram is a great way to create popularity and to share content. When growing a strong network, it gives you the opportunity to connect with buyers, potential partners and others in the targeted field. As an entrepreneur you can present yourself as being authentic and who are you different than everyone else.
- Blogs – They are a great way to engage with the readers and to make them feel more connected to you. It is important to write about topics that you are passionate about that and that when writing will be more engaging to the readers. Some ideas for blog posts include providing a solution to a problem or by providing a credible opinion about the topic that you are very familiar with.
- Have a successful website – Your website will be the first thing that a potential buyer will see research about you. It is a great way to show that you are a credible candidate and have offers that have cover the needs of the buyers.
I believe that the book can be improvements by adding more detail. There is very good content that every entrepreneur that wants to grow their business can learn from but in some chapters it is too broad or he starts to talk about what is important and the chapter will end after that.
If you are interested in purchasing this book you will be happy to know that amazon ranking for this book is 4.4 our of 5 starts with over a hundred reviews. The book also ranks as #43 in Direct Marketing and #11 in Public relations.
https://www.amazon.com/gp/product/B073X84D6W/ref=ppx_yo_dt_b_d_asin_title_o00?ie=UTF8&psc=1
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